One of the most critical developments in the auto industry and online car buying is the growing size of the female market. A report published by Forbes Magazine a few years ago reveals that more and more women across different age groups are getting a driver’s license. Due to this fact, there has also been an increase in car sales among those belonging to the female demographic.
It is crucial to note as well that female car buyers have been putting auto manufacturers on their toes. Although it’s stereotypical of the group not to have as much technical know-how as men about cars, they have requirements that challenge the way automakers design vehicles.
In the yearly motor show in Japan, representatives of the top three automakers pointed out that women are quite a vocal market. They freely express what features they need in a car to make their driving experience a fulfilling one. Thus, car manufacturers, car showrooms, and even pre-owned car dealers in Dubai and everywhere else need to make sure they take note.
What Women Want Virtual and online car buying
Majority of female car buyers are in their 20s and 30s. Most of them are young professionals and wives and mothers who have a diverse set of responsibilities to take care of. What they want in terms of design and function is rather different from what men typically look for in a vehicle.
In a study conducted by Daihatsu, they determined that women’s aesthetics are vastly different from men’s. Therefore, when it comes to design, their usual requirements include the following features:
- Wholesome appearance
- Small size or compactness
- Interior comfort
Fuel economy is essential, too, but it turns out that women are not as focused on it as they are on the requirements above. Automakers believe that this is probably due to the fact that most women mainly practice city driving.
Why are Such Qualities Crucial for Female Car Buyers?
Of course, there’s some logic behind the results of the findings. Read on to know more about each quality that women want in their vehicle.
1. Wholesome appearance
It’s scientifically proven that women are hardwired for ‘cute.’ Researchers from the University of Hiroshima conducted several experiments that showed how the natural response to anything cute is mainly positive.
The quality of being cute is associated with joy and improves productivity. Therefore, a wholesome and cute style of a car is always appreciated by female car buyers.
Color is a reflection of a person’s values and personality. Women, just like men, tend to think of their vehicle as an extension of who they are. And for a lot of female car buyers, pastels and food-inspired hues are top picks.
Soft colors appeal to the nurturing side of women. They remind them of their childhood or their own children. Plus, psychologists note that pastels and other soft hues have a calming effect. Thus, they are helpful contributors to keeping women’s (particularly mothers) stress levels under control.
Unless a woman is a certified car nut, she would rather just have the basics with functionality generously thrown in. Simplicity in design and functional qualities are less intimidating for her. She just wants a vehicle that is sure to get her through the day without any hitches.
Comfort is a top priority for women and quite often, among the easiest ways to provide it for them is to make things as simple as possible.
4. Small Size
Women are generally smaller than men. Therefore, a smaller car is a better fit for them physically. It’s easier to control and less intimidating to drive. Small vehicles are easier to get in and out of as well, which is truly helpful considering women’s clothing or fashion.
5. Interior Comfort
For interior comfort, women are all about the optimal use of space. There should be enough legroom, the height should be just right, and everything they need should be within reach.
With the smart use of space, everything that you need to do in the car won’t lead to any unnecessary physical struggles.
Interior comfort is the aspect of car design that automakers really focus on to target women. This is why the latest Kei cars for women have strategically placed compartments, roomy leg space, and sleek touch technology.
Other Vital Features that Appeal to Women
Aside from the aforementioned features, female vehicle owners also find the following components essential in their car buying decision-making.
1. Better Visibility
Cars with a windscreen that is placed farther forward offer better visibility for much smaller women. It’s an advantage, especially when driving in unfamiliar places. There are also new car designs that have an extended windscreen to provide female drivers with a better view of their surroundings.
2. Light Steering
Again, women appreciate a car that does not resist their control. Light steering makes driving not just more enjoyable, but also safer for female drivers. They can turn corners easily and go through tricky roads more smoothly.
Rearview and dash cameras are helpful car features that women do not mind spending a bit more money on. These cameras make parking and maneuvering in and out of unfamiliar streets easier and safer.
New car cameras even provide a 170-degree view in front of the vehicle to help smaller women see better if cars are coming on the left and right sides of an intersection.
4. Driving Stability
A car that is easy to maneuver handles bumps well, and makes overtaking a smooth and safe transition is a sure win for female car buyers. Therefore, driving stability is also a must as a requirement. However, one can only determine how stable a car drives through a test drive.
So, women who are buying a brand new or a pre-owned car for sale need to make sure they take the vehicle for a thorough test drive.
5. Steering-Activated Headlights
Standard headlights go on a straight line only, so the headlights move as you steer. This way, you illuminate only the part of the road where you will be driving.
Steering-activated headlights direct illumination right where you need it so they increase the safety of driving. Steering-activated headlights are characteristic of luxury cars such as the BMW 4-SERIES 2015.
6. Smart Storage
Surveys conducted by various automakers reveal that women pay close attention to the amount of storage space a vehicle has. Not only that, but they also want the storage to be as secure or stable as possible.
These are the reasons why the latest cars intended for women have clever under-the-seat storage with a collapsible box that securely holds in place items in breakable bottles and other grocery items. Likewise, the standard components of the interior makeup of the car are transformable. This is meant to create more room for bulky items.
Catering to Women Boosts the Auto Industry
Indeed, targeting women is a smart way to continue developing the auto industry. Women need their own personal means of transportation and are willing to spend on a vehicle that will support their unique lifestyle requirements.
Developing new technologies that cater to their needs can be expected to increase the demand for cars in the years to come in now a days online car buying in 2019.
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