• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Contract US
  • Write for Us
  • Disclaimer

THunt

Source of Auto tracking

  • Home
  • Tires & Wheels
    • Top 8 Best off Road Tires Reviews 2018- Best Guide for You
    • Top 10 best off road tire for daily driving 2020- Buyers Guide and Review
  • Car & Vehicle Electronics
    • Top 10 Best GPS for Truckers 2017- Buyers Guide and Reviews
  • Categories
    • Car Care
    • Tires & Wheels
    • Automotive
    • Car Information
    • Tools & Home Improvement
    • Product Review
  • Accessories
    • Lud Nuts
    • Hubcaps & Tire Covers
  • Product Reviews
    • Interstate Battery Review VS Optima Battery Review- Buying Guide- 2019
  • About US

What Are Female Car Buyers Looking for in Their Auto Investment?- Online car buying guide

October 22, 2019 By Sishir Leave a Comment

Facebook0

One of the most critical developments in the auto industry and online car buying is the growing size of the female market. A report published by Forbes Magazine a few years ago reveals that more and more women across different age groups are getting a driver’s license. Due to this fact, there has also been an increase in car sales among those belonging to the female demographic.

It is crucial to note as well that female car buyers have been putting auto manufacturers on their toes. Although it’s stereotypical of the group not to have as much technical know-how as men about cars, they have requirements that challenge the way automakers design vehicles.

In the yearly motor show in Japan, representatives of the top three automakers pointed out that women are quite a vocal market. They freely express what features they need in a car to make their driving experience a fulfilling one. Thus, car manufacturers, car showrooms, and even pre-owned car dealers in Dubai and everywhere else need to make sure they take note.

What Women Want Virtual and online car buying

Majority of female car buyers are in their 20s and 30s. Most of them are young professionals and wives and mothers who have a diverse set of responsibilities to take care of. What they want in terms of design and function is rather different from what men typically look for in a vehicle.

In a study conducted by Daihatsu, they determined that women’s aesthetics are vastly different from men’s. Therefore, when it comes to design, their usual requirements include the following features:

  • Wholesome appearance
  • Color
  • Simplicity
  • Small size or compactness
  • Interior comfort

Fuel economy is essential, too, but it turns out that women are not as focused on it as they are on the requirements above. Automakers believe that this is probably due to the fact that most women mainly practice city driving.

Why are Such Qualities Crucial for Female Car Buyers?

Of course, there’s some logic behind the results of the findings. Read on to know more about each quality that women want in their vehicle.

Contents

  • 1 1. Wholesome appearance
  • 2 2. Color
  • 3 3. Simplicity
  • 4 4. Small Size
  • 5 5. Interior Comfort
  • 6 1. Better Visibility
  • 7 2. Light Steering
  • 8 3. Cameras
  • 9 4. Driving Stability
  • 10 5. Steering-Activated Headlights
  • 11 6. Smart Storage
  • 12 Share this:
  • 13 Related

1. Wholesome appearance

It’s scientifically proven that women are hardwired for ‘cute.’ Researchers from the University of Hiroshima conducted several experiments that showed how the natural response to anything cute is mainly positive.

The quality of being cute is associated with joy and improves productivity. Therefore, a wholesome and cute style of a car is always appreciated by female car buyers.

2. Color

Color is a reflection of a person’s values and personality. Women, just like men, tend to think of their vehicle as an extension of who they are. And for a lot of female car buyers, pastels and food-inspired hues are top picks.

Soft colors appeal to the nurturing side of women. They remind them of their childhood or their own children. Plus, psychologists note that pastels and other soft hues have a calming effect. Thus, they are helpful contributors to keeping women’s (particularly mothers) stress levels under control.

3. Simplicity

Unless a woman is a certified car nut, she would rather just have the basics with functionality generously thrown in. Simplicity in design and functional qualities are less intimidating for her. She just wants a vehicle that is sure to get her through the day without any hitches.

Comfort is a top priority for women and quite often, among the easiest ways to provide it for them is to make things as simple as possible.

4. Small Size

Women are generally smaller than men. Therefore, a smaller car is a better fit for them physically. It’s easier to control and less intimidating to drive. Small vehicles are easier to get in and out of as well, which is truly helpful considering women’s clothing or fashion.

5. Interior Comfort

For interior comfort, women are all about the optimal use of space. There should be enough legroom, the height should be just right, and everything they need should be within reach.

With the smart use of space, everything that you need to do in the car won’t lead to any unnecessary physical struggles.

Interior comfort is the aspect of car design that automakers really focus on to target women. This is why the latest Kei cars for women have strategically placed compartments, roomy leg space, and sleek touch technology.

Other Vital Features that Appeal to Women

Aside from the aforementioned features, female vehicle owners also find the following components essential in their car buying decision-making.

1. Better Visibility

Cars with a windscreen that is placed farther forward offer better visibility for much smaller women. It’s an advantage, especially when driving in unfamiliar places. There are also new car designs that have an extended windscreen to provide female drivers with a better view of their surroundings.

2. Light Steering

Again, women appreciate a car that does not resist their control. Light steering makes driving not just more enjoyable, but also safer for female drivers. They can turn corners easily and go through tricky roads more smoothly.

3. Cameras

Rearview and dash cameras are helpful car features that women do not mind spending a bit more money on. These cameras make parking and maneuvering in and out of unfamiliar streets easier and safer.

New car cameras even provide a 170-degree view in front of the vehicle to help smaller women see better if cars are coming on the left and right sides of an intersection.

4. Driving Stability

A car that is easy to maneuver handles bumps well, and makes overtaking a smooth and safe transition is a sure win for female car buyers. Therefore, driving stability is also a must as a requirement. However, one can only determine how stable a car drives through a test drive.

So, women who are buying a brand new or a pre-owned car for sale need to make sure they take the vehicle for a thorough test drive.

5. Steering-Activated Headlights

Standard headlights go on a straight line only, so the headlights move as you steer. This way, you illuminate only the part of the road where you will be driving.

Steering-activated headlights direct illumination right where you need it so they increase the safety of driving. Steering-activated headlights are characteristic of luxury cars such as the BMW 4-SERIES 2015.

6. Smart Storage

Surveys conducted by various automakers reveal that women pay close attention to the amount of storage space a vehicle has. Not only that, but they also want the storage to be as secure or stable as possible.

These are the reasons why the latest cars intended for women have clever under-the-seat storage with a collapsible box that securely holds in place items in breakable bottles and other grocery items. Likewise, the standard components of the interior makeup of the car are transformable. This is meant to create more room for bulky items.

Catering to Women Boosts the Auto Industry

Indeed, targeting women is a smart way to continue developing the auto industry. Women need their own personal means of transportation and are willing to spend on a vehicle that will support their unique lifestyle requirements.

Developing new technologies that cater to their needs can be expected to increase the demand for cars in the years to come in now a days online car buying in 2019.

For you kind information, If you want to keep shining your car paint go for use ceramic coating.

Facebook0

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: Car Information

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • TVS Bikes- Why Should You Consider Buying TVS Models?
  • Junk Car Removal – Quickest Way To Get Rid Of Your Old Clunker!
  • Car Roof Racks Add Much-Needed Storage Space For Long Road Trips
  • Top 5 diy home accessories decor living rooms
  • What Is the Purpose of Roof Racks on A Car?

Ads

Categories

  • Auto
  • Automotive Information
  • Car Care
  • Car Information
  • CB Radio Information
  • Home
  • Product Review
  • Tires & Wheels
  • Tools & Home Improvement
  • Uncategorized

Top FAQs

a

Is it fully ready for use or should some accessories/peripherals be separately acquired?

Posted by Sishir on September 8, 2017

It comes ready for use and as such, no extra accessories may be purchased.

Related

Permalink
a

How many watts of electrical energy does it produce?

Posted by Sishir on September 8, 2017

It produces 4Watts of output.

Related

Permalink

Load More

Copyright © 2023 ·Trackinghunt